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Wouldn’t it be nice if you could do something to counteract environmental degradation, just by sitting around and enjoying a bubbly beverage?
That’s what Coors Seltzer’s offering with its new contribution to the category—the second hard seltzer that its parent company, Molson Coors, has launched this year. And for each 12-pack (or 12-pack equivalent) of the new product that is purchased, the brand is partnering with nonprofit Change the Course to restore 500 gallons of fresh water to rivers in the United States.
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