Sustainability

Coors Seltzer Allows You to Do Good as You Drink, Differentiating Itself in a Busy Category


The product, which aims to restore America’s rivers, is the second seltzer from Molson Coors

Coors Seltzer's new campaign takes a light, tongue-in-cheek approach to the category. Coors Seltzer

By Kathryn Lundstrom

October 7, 2020

Wouldn’t it be nice if you could do something to counteract environmental degradation, just by sitting around and enjoying a bubbly beverage?

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Kathryn Lundstrom
@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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