Coors Seltzer Allows You to Do Good as You Drink, Differentiating Itself in a Busy Category

The product, which aims to restore America’s rivers, is the second seltzer from Molson Coors

Coors Seltzer's new campaign takes a light, tongue-in-cheek approach to the category. Coors Seltzer

Wouldn’t it be nice if you could do something to counteract environmental degradation, just by sitting around and enjoying a bubbly beverage?

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@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.