Life in Quarantine

Coors Light Clone Machine Might Be the Remedy for Overcoming Videoconferencing Fatigue

Project from Leo Burnett creates 30-second looping videos to sneak out of meeting calls

people talking on zoom
The beer brand encourages fans to use video "clones" when they need a break from video meetings. Coors Light
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By Ian Zelaya

 

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People who work from home these days might be experiencing a bit of videoconferencing fatigue. Coors Light is offering a solution for folks who need a break from meeting calls and virtual town halls but don’t want their team to know they ditched.

The beer brand teamed with agency Leo Burnett to launch the Coors Light Clone Machine. The project, available on a custom microsite, invites people to record 30-second looping videos of themselves acting engaged in a conversation.

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Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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