Coors Light Celebrates Soccer's Chivas

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NEW YORK Coors Light this week launched a television campaign celebrating the 100-year anniversary of Mexican soccer team Chivas de Guadalajara.

In “Recuerdos” (“Memories”), the history of the team is told with footage and photos of former Chivas players including Sabas Ponce, Salvador “Chava” Reyes and Jaime “Tubo” Gomez.

Crafted by Laguna Beach, Calif.-based

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