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CHICAGO The Silver Bullet Train rolls in the cold for real Friday, when the mobile marketing vehicle for Coors Light travels to 15 markets in the next six months, starting in Los Angeles.
The vehicle is a 19-ton stretch tractor trailer, designed by Vivid Marketing of Smyrna, Ga., to look like the Silver Bullet Train featured in ads by Foote Cone & Belding, Chicago. It is outfitted with an authentic train horn and belches steam from its undercarriage, the company said in a statement.
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