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Zero Base Backing Apparel With A Message
CHICAGO–Zero Base Advertising in Dublin, Ohio, is doing more than just creating advertising for startup apparel company Zero Casualties.
The agency is functioning as a business consultant and de facto marketing department for the Columbus, Ohio, company because, said Zero Base vice president Scott Elser, it believes in the product and the message behind it.
The Zero Casualties product line includes caps, jackets, shirts and pants designed to appeal to urban teens.
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