Cooking More at Home Is Bringing People Joy. That's Good News for CPG Companies

Data shows that it's improving their quality of life

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The majority of people cooking and cleaning more at home since the Covid-19 outbreak say the activities have improved their overall well-being, and this newfound contentment could translate into big revenues for CPG manufacturers for years to come.

Surveying 1,600 U.S. adults in early May, PricewaterhouseCoopers found that 69% of those who’ve dedicated more time to cooking during the pandemic believe the shift in behavior has added to their quality of life.

Samrat Sharma, U.S.

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