Cooking More at Home Is Bringing People Joy. That’s Good News for CPG Companies

Data shows that it's improving their quality of life

Satisfaction derived from cooking at home means good things for CPG manufacturers. Getty Images

Key insight:

The majority of people cooking and cleaning more at home since the Covid-19 outbreak say the activities have improved their overall well-being, and this newfound contentment could translate into big revenues for CPG manufacturers for years to come.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.