Cooking More at Home Is Bringing People Joy. That’s Good News for CPG Companies

Data shows that it's improving their quality of life

Satisfaction derived from cooking at home means good things for CPG manufacturers. Getty Images

June 24, 2020

Key insight:

A change in behavior is more likely to last if people benefit from it.

The majority of people cooking and cleaning more at home since the Covid-19 outbreak say the activities have improved their overall well-being, and this newfound contentment could translate into big revenues for CPG manufacturers for years to come.

Paul Hiebert

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.