Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
The majority of people cooking and cleaning more at home since the Covid-19 outbreak say the activities have improved their overall well-being, and this newfound contentment could translate into big revenues for CPG manufacturers for years to come.
Surveying 1,600 U.S. adults in early May, PricewaterhouseCoopers found that 69% of those who’ve dedicated more time to cooking during the pandemic believe the shift in behavior has added to their quality of life.
Samrat Sharma, U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in