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DALLAS Cookie Bouquet, one of the country’s first specialty cookie retailers, has adopted a new identity and changed its name to Cookies by Design, the company said.
To accompany the name change, a new logo will be revealed through storewide signage, marketing collateral and packaging elements—all created by Michael Cory Design of Dallas. Michael A. Burns & Associates, also in Dallas, will provide public relations support.
The name change came as the result of wanting the 20-year-old brand to reach an unprecedented level of awareness among cookie connoisseurs and consumers, according to Linda Shunk, CEO of Cookies by Design.
“Cookies
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