Converse Unveils the Chuck Taylor II. Here's What It Looks Like, and How They'll Market It

Famous sneaker gets an upgrade, but it's optional

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Converse gives its product line a fresh kick today, as the Nike brand unveils a new version of its iconic rubber-toed, canvas Chuck Taylor sneaker.

Dubbed the Chuck Taylor All Star II, the line extension marks an effort by Converse to update the shoe for contemporary consumers, while retaining the basic attributes that have made Chucks exceedingly popular, particularly with artists, musicians, designers and other members of the creative crowd.

"The Chuck is nearly 100 years old, and for the most part, it's basically the same sneaker that it's always been," Geoff Cottrill, Converse's vp and general manager of brand and segments, tells Adweek.

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