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NEW YORK Converse will launch a campaign next week to support its new Wade signature line from National Basketball Association All-Star Dwayne Wade.
The effort, “Fall seven times. Stand up eight,” via Butler, Shine, Stern & Partners, Sausalito, Calif., includes television, print and outdoor efforts. The tagline refers both to an old proverb and a “.08” displayed on the shoe’s inner heel to reflect two game-winning shots in his first two seasons with the Miami Heat.
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