Converse, Modernista! Split

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON Converse and Modernista! have ended their three-year relationship, according to a statement issued by the independent ad agency. Converse is now gearing up for a review, sources said.

Converse spent $5 million on ads through November 2003.

Clift Jones, president of Modernista!, said the agency chose to resign the account because of an increasing workload. The shop has recently added assignments from Anheuser-Busch and TIAA-CREF.

Converse officials did not return calls seeking comment.

North Andover, Mass.-based Converse is owned by Nike, which uses Portland, Ore.-based







AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in