Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Combining the worlds of basketball and music, Converse is breaking a 60-second TV spot promoting its Star Player Evo shoe, featuring Julius “Dr. J” Erving and Doug E. Fresh along with several well-known skateboarders.
The spot, by Anomaly, begins with a pan of some New York neighborhoods (the spot was shot in Brooklyn and Harlem) that are completely devoid of people. It soon emerges that two sides are squaring off for what looks like an epic basketball game.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in