Converse Hires Shop

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Modernista! last week was selected to relaunch the Converse brand with a national campaign early next year.

The shop was tapped following a review of undisclosed agencies. Modernista! was chosen for the “edge and youthful spirit” displayed in its recent campaigns for clients such as MTV and the Gap, said Cheryl McCants, director of marketing and communications for the North Reading, Mass.,

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