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Following Uncle Ben’s decision to change its name to Ben’s Original on Wednesday, Cream of Wheat’s announced its own similar rebranding decision.
According to Cream of Wheat, the Black chef that has appeared on its packaging for over 100 hundred years is based on Chicago master chef Frank L. White. Due to backlash from consumers who found the depiction of White and the brand’s original logo offensive, the brand announced today that the chef will be removed from all packaging.
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