Continental Trims Finalists

Continental General Tires of Charlotte, N.C., delayed making a final decision in the review for its $8.5-10 million account last week, instead cutting its list of seven finalists to two.
“[Continental] told me they have narrowed it down to Doe-Anderson [Louisville, Ky.] and [The] Zimmerman [Agency, Tallahassee, Fla.],” said Mary Ellen Sloan, chief executive officer of Meridian Communications, a Lexington, Ky., shop that did not make the cut.
The identities of the finalists were confirmed by executives at several other agencies that did not qualify.
Continental advertising services manager Al Johnson acknowledged that the remaining agencies would deliver abbreviated presentations in Charlotte this week, with a final decision due the week of March 29.