Continental Tires Creates a Stir

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As the bickering between the Ford Motor Company and Firestone Tires escalated into open warfare last week, Boone/Oakley was quick to capitalize on the tire safety debate with a controversial new ad for Continental Tires.

The Charlotte, N.C., shop, run by former Martin Agency creatives David Oakley and John Boone, released a onetime print ad that appeared in USA Today last Tuesday, positioning Continental’s high-performance tire as a life saver.

The ad, one in a series that links Continental’s tires to cultural icons, depicts an open roll of rainbow Life Savers, with tires substituted for the circular candy.

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