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HSBC executives this week are briefing creative contenders in the bank's global marketing services review.
The bank, which spends an estimated $400 million in media globally each year, is reviewing all marketing services—from traditional, digital and direct marketing to media planning and buying—and the lead creative and media incumbents, JWT and Mindshare, are defending.
The other creative contenders represent a who's who among global agency networks. Sources identified the shops as Omnicom Group's BBDO, Interpublic Group's McCann Erickson, WPP Group's Grey and Publicis Groupe's Saatchi & Saatchi.
Most of the agencies are leading their pitches out of the U.K.,
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