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Glaxo Wellcome has invited four roster shops and an undisclosed number of other agencies to pitch its estimated $150 million media planning and buying account, the client confirmed.
The roster shops include The Media Edge, New York, which now handles media buying; Wilson Media Group, New York, which handles planning; and creative partners Grey Advertising, New York, and Rockett, Burkhead, Lewis & Winslow, Raleigh, N.C. Grey, through MediaCom, will participate.
The Media Edge was optimistic: “We have an excellent relationship with Glaxo,” said Beth Gordon, the shop’s president.
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