Consumers Yearn for Personalization at Events. Are Brands Taking the Hint?

Trends show that visitors expect to feel a deeper connection now

Events, when done right, will help you network and connect with potential consumers. Getty Images

With the 2018 event season in full swing, many marketers are in full sprint mode as they face the challenge of implementing the best strategies, campaigns and tactics they designed to turbo boost results at their global events. Events can be a double-edged sword as they are an invaluable opportunity to connect with customers, prospects and partners—but only if they’re done right.

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Kristen Alexander is the CMO of Certain.