Sustainability

Consumers Want Sustainable Snacks. Here's How Brands Can Deliver

Green messaging could push the industry forward, but false claims will come with consequences

snack-packaging-sustainable-2022 — According to a new survey, 86% of consumers want snack brands to offset their environmental impact. Pchyburrs/Getty Images

May 18, 2022

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For the third year in a row, snacking is up, with a majority of both Gen Z (75%) and millennials (69%) even replacing meals with snacks, according to Mondelēz International’s State of Snacking report.

Donavyn Coffey

donavyn.coffey@gmail.com

Donavyn Coffey is a freelance writer for Adweek focused on health care and the environment.

Sustainability

Consumers Want Sustainable Snacks. Here's How Brands Can Deliver

Green messaging could push the industry forward, but false claims will come with consequences

Donavyn Coffey

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Donavyn Coffey