Consumers Turn to Retail Rewards

When the economy gets tough, the tough get rewards programs. According to Colloquy Research, which surveyed over 2,100 U.S. consumers in April 2009, almost one-third (32.3 percent) reported that retail rewards programs have become “more important” in their budgeting strategies.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in