Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Suddenly $2 for an energy drink seems like a lot of money. After almost a decade of explosive growth, the only surging category in carbonated beverages is starting to look sluggish.