Consumers Now Expect Everything to Work on All Devices

Ubiquity is the new data plan

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As the conversation around digital advertising focuses around the shift from desktop to mobile, and more recently the supposed promise of the wearables/ Internet-of-things/insert-buzzword-here revolution, a quiet theme is emerging that shouldn’t be overlooked or underestimated: the device-agnostic relationship consumers have with digital services. 

Illustration: Davor Pavelic

This device agnosticism is establishing the foundation for a more unified consumer experience, one that is contextually aware to your needs and preferences, enabling advertisers to finally move beyond owning a fuzzy relationship with devices and into more personal experiences.



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