Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
New numbers suggest that consumers are feeling both better and worse about the state of shopping.
A report from financial services firm Cowen, which polled 2,500 U.S consumers in mid-May, found that 76% of respondents expect to spend either the same amount or more in the upcoming month. That’s up 10 points compared to mid-April, when 66% said the same.
Among the survey participants, 65% said they received a stimulus check. The majority (63%) of this subgroup plan to either save the extra income, use it to pay down debt or put it toward housing costs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in