Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The mobile Internet still has a long way to go before it becomes a mainstream media habit or viable advertising medium, but signs point to heightened consumer interest that should result in more enthusiasm among big brands.
That’s the conclusion of a study conducted by the Online Publisher’s Association using TNS Sixth Dimension Interactive Panels.
Seventy-one percent of the 1,000-plus U.S. mobile users interviewed said they have Web access on their phones, and more than 40 percent said they have used mobile Web services.
Those
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in