How Clothing Brands Are Embracing Transparency to Meet the Growing Demand for Sustainable Apparel

Patagonia, Everlane and PACT lead the trend

Everlane lists materials as well as labor and transportation costs for each piece of clothing on its site. Everlane

Much like current trends in food consumption, shoppers are placing a higher value on where their clothing comes from and how it’s made. They will even spend 10 to 15 percent more on ethically produced clothing, according to Marshal Cohen, retail analyst at NPD Group.

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This story first appeared in the May 1, 2017, issue of Adweek magazine. Click here to subscribe.
@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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