Infographic: Consumers Are Burned Out by Advertising With Covid-19 Messaging
Especially those that feel disingenuous
As brands try to address the pandemic, consumers are becoming increasingly frustrated by messaging that doesn't feel authentic.
Carlos Monteiro
Every time you open up your laptop, scroll through social media or flip through the TV channels, you’re bound to come across something about Covid-19. But when it comes to advertising, recent data shows, consumers are fed up and want a reprieve.
This story first appeared in the Oct. 5, 2020, issue of Adweek magazine. Click here to subscribe.
