Infographic: Consumers Are Burned Out by Advertising With Covid-19 Messaging

Especially those that feel disingenuous

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Every time you open up your laptop, scroll through social media or flip through the TV channels, you’re bound to come across something about Covid-19. But when it comes to advertising, recent data shows, consumers are fed up and want a reprieve.

Real Talk Insights conducted a study looking at how people are responding to ads that include Covid-19-related messaging. More than 60% felt it was still great to see this type of response from brands, while more than half (55%) felt brands were pandering and 44% felt that all the ads blurred together and looked the same.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Oct. 5, 2020, issue of Adweek magazine. Click here to subscribe.