Infographic: Consumers Are Burned Out by Advertising With Covid-19 Messaging

Especially those that feel disingenuous

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Every time you open up your laptop, scroll through social media or flip through the TV channels, you’re bound to come across something about Covid-19. But when it comes to advertising, recent data shows, consumers are fed up and want a reprieve.

Real Talk Insights conducted a study looking at how people are responding to ads that include Covid-19-related messaging. More than 60% felt it was still great to see this type of response from brands, while more than half (55%) felt brands were pandering and 44% felt that all the ads blurred together and looked the same.



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This story first appeared in the Oct. 5, 2020, issue of Adweek magazine. Click here to subscribe.