Infographic: Consumers Are Burned Out by Advertising With Covid-19 Messaging

Especially those that feel disingenuous

graphic of a couple watching tv with a head and dog floating nearby
As brands try to address the pandemic, consumers are becoming increasingly frustrated by messaging that doesn't feel authentic. Carlos Monteiro

Every time you open up your laptop, scroll through social media or flip through the TV channels, you’re bound to come across something about Covid-19. But when it comes to advertising, recent data shows, consumers are fed up and want a reprieve.

This story first appeared in the Oct. 5, 2020, issue of Adweek magazine. Click here to subscribe.
@neco_ornot Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.