Consumers Buffeted by Security Hacks Still Don't Understand Data Privacy

But they appreciate brand transparency, says study

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In spite of being constantly worried about online security in the wake of numerous data hacks and security breaches among top Web companies and retailers, market research firm Toluna found that people still don’t really understand online privacy and data security.

Three in five consumers (62 percent) said that they are more concerned about online privacy than they have been in the past, and 44 percent of those surveyed feel that they are not in control of their information on the Internet.

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