Consumers Aren’t Happy With Target Sweater That Makes Light of OCD

The backlash on 'Obsessive Christmas Disorder'

Headshot of Kristina Monllos

To the chagrin of some shoppers, a sweater that tried to capitalize on holiday cheer with a pun—OCD for "Obsessive Christmas Disorder" instead of "Obsessive Compulsive Disorder"—is still being sold online and in stores at Target.

Miffed by what they're calling a lack of empathy for people who suffer from the disease, Twitter users have asked the company "not to sell [the] illness as a fashion statement," as one consumer put it.

Target is one of a number of retailers carrying products with the slogan this season.

"We never want to disappoint our guests, and we apologize for any discomfort," said a spokesman for the company in a statement. "We currently do not have plans to remove this sweater." 

Here's a look at some of the criticism on social media: 

The company has responded to at least one user on Twitter. 

People have also called out Cracker Barrel for selling a similar product.  

If anything, the products seem to have started a dialogue about mental health and whether or not brands can talk about or make light of it. 

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.