Consumers Are Looking to the Future—Brands Need to Do the Same

Too many marketers are caught in the wrong phase and missing their buyers

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

Last week, my daughter invited me to a Pinterest board called “Things for our puppy.” Except we don’t have a dog. We have no plans to get one.