Consumers Are Buying More From Black-Owned Businesses Following Global Protests

There has also been a spike in new ventures popping up

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Washington, D.C.-based attorney Khadijah Robinson spent much of 2019 preparing to launch her passion project, an ecommerce marketplace called Nile that puts “Black women and Black-owned businesses” at the forefront.

When she launched Nile in March, she never could have predicted that a pandemic would create a surge in the ecommerce sector; she definitely couldn’t have predicted that the Black Lives Matter movement in June, spurred by the police killing of George Floyd, would drive traffic to her new website.

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This story first appeared in the July 27, 2020, issue of Adweek magazine. Click here to subscribe.