The Consumer Republic: Choice Cuts

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Welcome to the next round of television versus television. On one side stand the networks, the content providers, and the advertisers, their partners in pursuit of the maximum number of eyeballs. In the opposing corner are the makers of the black boxes themselves.
Though it is rarely acknowledged, the two have been at loggerheads ever since the first remote control found its way into the hands of the sedentary TV viewer. Since then, the manufacturers of sets have dedicated themselves to the great god Choice, the rock upon which the Consumer Republic is built.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in