The Consumer Republic

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Illness as Metaphor
If there was any doubt that breast cancer has become a media star among diseases, it has been dispelled this fall.
First, Murphy Brown is diagnosed with a malignant lump in her breast. Then Ford Motor Co., which scored huge public relations points last winter as the exclusive sponsor of Schindler’s List, did the same deed again: It not only paid to air its own ads but also showcased fictional disease victim Murphy Brown as real-life cancer fighter Candace Bergen.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in