Consumer Insights Will Shift Focus on the Household

Adweek's Spotlight: Viant event tackles personalization and overcoming ad fatigue

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

“What do consumers want?” That’s the question marketers have built their careers on figuring out. In today’s digital world, as privacy concerns mount, it’s become even more difficult to answer. How much information are customers willing to share? What do they expect in return?  

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