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“What do consumers want?” That’s the question marketers have built their careers on figuring out. In today’s digital world, as privacy concerns mount, it’s become even more difficult to answer. How much information are customers willing to share? What do they expect in return?
At Adweek’s Spotlight: Viant event, a panel of marketers from Adweek, ad-tech software maker Viant and sneaker brand New Balance set out to answer whether the digital ad experience be saved, and discussed how the household is key to driving personalization.
Improving the digital ad experience
To gauge sentiment around online ads, Adweek Branded and Viant surveyed
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