Consultant Joins Thrifty People

LOS ANGELES – Thrifty Corp. has hired a consultant to assist in the review for the creative portion of its estimated $15-million ad account, according to sources. While agencies initially invited into the review were contacted by Thrifty executives, consultant Adrienne Gaines of Orange County firm Adrienne Gaines & Associates, has contacted additional shops, sources said.
Copyright Adweek L.P. (1993)