Considered an Essential Business, Cannabis Sales Surge as Consumers Hunker Down

Shelter-at-home rules have translated to triple-digit jumps in cannabis buying

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


It’s not 4/20 yet, but tell that to cannabis buyers around the country, who have pushed sales of bud, edibles and THC-laced tinctures to historic levels in recent days.

Before the coronavirus pandemic, April 20, 2019, was the high-water mark for legal cannabis sales in the U.S., with consumers spending millions of dollars to celebrate the unofficial weed holiday that has sometimes been compared to Black Friday.

Those records have been shattered, according to anecdotal and data-backed evidence from industry sources who report double- and triple-digit increases in sales from Maryland to Illinois to the Pacific Northwest in the wake of shelter-at-home rules.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in