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NEW YORK ConocoPhillips has awarded U.S creative duties on its Conoco and 76 gas station brands to Venables Bell & Partners after a review, confirmed Roth Associates, the consultancy that managed the search.
The San Francisco independent bested two other finalists to land the business: Omnicom Group’s GSD&M Idea City in Austin, Texas, and independent David&Goliath in El Segundo, Calif., according to sources. The winner succeeds independent FKM in Houston, which retains media duties on the brands.
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