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BOSTON Connelly Partners/CGN today was named to handle the estimated $3-5 million ad account of Shaw’s Supermarkets, an assignment that includes developing campaigns for the client’s Shaw’s and Star Market chains.
The Boston agency, which in the past year has quietly established itself as one of New England’s hottest small shops, outpaced incumbent Allen & Gerritsen, Watertown, Mass.; Duffy & Shanley, Providence, R.I.; and Bouchez Kent & Co., New York, in a review managed by consultants with Pile and Co.,
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