Connelly Prepares to Relaunch Craisins

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON Ocean Spray has selected Connelly Partners to orchestrate a fall relaunch of its Craisins dried cranberry snack brand. Estimated billings are $5-7 million.

The Lakeville, Mass.-based client tapped the independent shop without a review. “[Adding Craisins] is huge. It’s a nationally relevant brand … and a great opportunity to help them relaunch this product,” said Tom Cunningham, director of business development at the Boston agency.

When the brand was introduced a decade ago, the company chose to eschew broadcast and print advertising and instead rely on promotional events and sampling to drive product awareness and sales.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in