Connelly Partners Drives Reebok Golf Shoes

Connelly Partners on Tuesday unveiled a print campaign for Reebok’s Duratrac golf shoes.

Displaying close-up views of the shoes’ spikeless soles, a quartet of executions from the Boston boutique is set to appear in Golf World and other publications.

The campaign includes the line “Be comfortable with everything but your score” — not Reebok’s recently introduced corporate tag, “Defy Convention.”

Spending for new ads, Reebok’s first major golf shoe push since the late-1990s, was not disclosed. But the company has spent less than $500,000 a year marketing the brand since 1999, Competitive Media Reporting estimates.

Reebok,