Connecting With IdentityOne

Six months after its launch, interactive shop IdentityOne will open a satellite office in Los Angeles this week. Plus, a New York outpost will likely come before year’s end.

“We felt if we were on our own, we could do better, higher quality work,” said Tim Stevenson, founder and chief executive of the 15-person Boston firm, which specializes in creating Web identities for corporate clients.

One of his first hires was marketing director Jonathan Cheriff from a similar post at Lyons Management Group, Boston, which owns and operates several well-known area nightclubs.

Cheriff will split his time between Boston and Los Angeles, overseeing work on the West Coast, which includes a Web cast of February’s NAACP Image Awards.

“You want to capture something that speaks to the audience,” said Cheriff of IdentityOne’s approach to online branding.

“We try to figure out what’s going to entice the user” and capture the identity of the company, Stevenson...