Conn. Lottery's Latest Game: Romance

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BOSTON Cronin & Co. takes a new tack in its latest work for the Connecticut Lottery, humorously playing on the differences between men and women in a campaign for the client’s Mega Money scratch game.

One 30-second TV spot, “Romantic Vacation,” takes place in a suburban living room, with an apparently happy couple discussing how to spend their Mega Money winnings.

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