Conn. DPUC Advises: ‘Wait ’til 8′

BOSTON Mintz & Hoke has unveiled its first work for the Connecticut Department of Public Utility Control, which works with the Energy Conservation Management Board on statewide programs to promote energy efficiency.

Mintz, an independent shop in Avon, Conn., has fashioned a print-based push designed to convince Nutmeg State residents to “Wait ’til 8” before using major appliances.

One ad takes the form of a movie poster with an eerily-lit dishwasher and the the headline: “Appliance Theatre Presents: Wait Until Dark.” The copy continues: “You can hear them in the dark of night, agitating, rinsing, spinning and power-scrubbing. When you wait ’til 8 p.m. to run any large appliance…you’re helping to control overall costs for everyone.” The kicker: “It’s your energy. Use it wisely.”

Agency president Bill Field said: “Our previous experience working with the DPUC as well as our extensive knowledge of how the people of Connecticut think and act will help us advance this important and timely effort.”

Mintz was selected for the program after a review of state-qualified agencies and billings were not disclosed. This marks its first effort in the “Wait ’til 8” campaign.

Other agency clients include Rockwell Collins, Mohegan Sun, Prudential Retirement, Pratt & Whitney and the Connecticut Department of Social Services.