Conference Takes The Pulse Of Branded Entertainment

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Branded entertainment is the hottest topic in marketing communications but also one of the least understood. What is it? How much is too much? How is it measured? How will it will evolve? Attendees got a crash course last Friday at The Next Big Idea conference in New York titled The Future of Branded Entertainment.

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