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Conferences rarely break news. If they’re lucky, some lovably wacky exec will pull a zany antic or two, earning the meeting a headline. (Twitter’s Adam Bain pulled out a megaphone!) With its 2011 MIXX Conference, the Interactive Advertising Bureau hopes to change that pattern.
During the sold-out two-day conference at the Crowne Plaza Times Square, presenters will unload new—and, they hope newsworthy—studies, surveys, and data. The five reports follow the conference’s theme of “Building a Narrative,” a traditional marketing technique that has been disrupted by digital, according to Randall Rothenberg, IAB’s president and CEO.
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