Cone Breaks Web Work For Paper Mate

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Cone Interactive last week trumpeted the completion of its first interactive marketing campaign for The Gillette Co.’s Paper Mate division.
The New York office of Cone Communications was tapped last fall to help Paper Mate develop brand-building promotions tied to the Web. Its first work touts the Boston-based client’s sponsorship of the Campfire Boys and Girls Association of America’s “Absolutely Incredible Kids Day,” which was last Thursday.
Rather than create a site to draw traffic, Cone Interactive executive vice president Susan Pechman said the goal was to put Paper Mate on sites where traffic already exists.

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