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BOSTON The Palm, a chain of upscale steakhouses that is conducting a review for a national public relations agency, has cut to two finalists: Omnicom’s Cone and IPG’s MWW Group.
According to sources, 15 agencies were initially contacted at the start of the review in May. The Washington, D.C.-based client then cut six semifinalists, according to Randy Goldman, marketing manager at the Palm. Final presentations will take place on June 30. A decision is expected in July.
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