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AGENCY: Team One Advertising, El Segundo, Calif.
CLIENT: Lexus Division of Toyota Motor Sales USA, Torrance, Calif.
CREATIVE DIRECTOR: Tom Cordner
ART DIRECTOR: John Boone
COPYWRITER: Ron Huey
PHOTOGRAPHER: Michael Ruppert
ILLUSTRATOR: Antar Dayal
This ad does an exemplary job of getting the reader involved, from catchy headline to fold-on-the-dotted-line display of Lexus’ crumple zone in a 30-mph collision. There’s a good deal of information, but in bite-size chunks that won’t put off the casual reader as a lengthy block of copy might.
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