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Condor Interactive Communications has captured the “state media advertising” portion of the U.S. Army National Guard’s account.
The Baltimore shop, formerly Louden Associates, is known primarily for its e-commerce and data management skills.
Condor defeated four undisclosed contenders in a review. The account, projected to bill $50 million over the next five years, is structured around a one-year contract and four one-year extensions.
Agency vice president Mike Loudon did not return phone calls by press time.
The traditional advertising portion of the National Guard account, one of six requests for proposals issued by the Army last February, will be decided in January, according to sources.
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