Condor Gets E-Guard

Condor Interactive Communications has captured the “state media advertising” portion of the U.S. Army National Guard’s account.

The Baltimore shop, formerly Louden Associates, is known primarily for its e-commerce and data management skills.

Condor defeated four undisclosed contenders in a review. The account, projected to bill $50 million over the next five years, is structured around a one-year contract and four one-year extensions.

Agency vice president Mike Loudon did not return phone calls by press time.

The traditional advertising portion of the National Guard account, one of six requests for proposals issued by the Army last February, will be decided in January, according to sources.

Contenders for that estimated $150 million business include incumbent Laughlin Marinaccio & Owens in Arlington, Va., WestWayne in Atlanta and undisclosed agencies.

The Guard is also seeking agencies with minority, direct marketing and promotions experience.

Condor, according to a Department of Defense awards listing, will implement an online and outdoor effort intended to drive enlistment and retention numbers in all 50 states and four U.S. territories. Advertising in movie theaters may be part of the initiative. The agency will also handle media duties.

A unit of Condor Technology Solutions, the shop is no stranger to government work. Condor currently holds contracts with the Department of Veterans Affairs and the U.S. Navy, among others.